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We had an afternoon to make basketball player D Rose famous in London. He's a legend in the US but little known in the UK. The idea was complete with inspirational posters, carry-on cards and a photo exhibit for the area's community centre (please see below).
This project picked up 7 Cannes Lions (2 Golds, 2 Silvers and 3 Bronzes), Gold at the One Show and the GP and 5 Golds at the British Creative Circle.
Case study
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/16b03d207b9687cf29804777_rw_1920.jpg?h=67e89ccae0f99b20b377b0c74157051b)
Poster
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/78ae896a886e13d69bc50f01_rw_1920.jpg?h=dbdfb31c3da50f4c91303074abc7d538)
Poster
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/53335f8b890e3182160da842_rw_1920.jpg?h=7a2b6c1bf9c05d08a677e6c548140d7e)
Poster
Photo exhibit below - Photographer: Adam Hinton
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/08bec063-4988-49d0-8de1-5194d35f179c_rw_1920.jpg?h=1d180c842f2877ef30bdb470ef20ed58)
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/01c1c9df-0c5a-456f-94aa-2810b2d0d9a3_rw_1920.jpg?h=ebb48968f7505ec1c5039381cf4c6a2f)
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/2931add2-f363-4c26-82bb-b9e3606bc6c4_rw_1920.jpg?h=de053bab2b129495767dc322473200c8)
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/98fb87e3-c5e3-4724-b098-bfeff623fa92_rw_1920.jpg?h=47a17eb5694a56bfaf79d6679d6ea4ba)
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/daf17216-9a78-49d6-ab26-7881b58cf1a7_rw_1920.jpg?h=f1cff90670e6a5a26c85a8dfe4e54a90)
2014 World Cup
I lead and won the global adidas pitch for the 2014 World Cup. We worked with four different offices: London, Brasil, Amsterdam and Los Angeles. Here's the creative theme I personally wrote for it — all the work adidas did around the world for the 2014 World Cup came from these four words.
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/e9933761-9535-4774-bc8f-ef59921b60bc_rw_1920.jpg?h=bc67f63c4231dd8f999bb8a84a2958ea)
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/e219cc0c-af95-4d81-9cb3-187efd686f5a_rw_1200.jpg?h=bc1c48e21ed35622b1264a2a61ed6876)
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/158ad449-92fe-4bbb-a56c-641492328756_rw_600.jpg?h=8fe791a97589d151edf6a5707f868366)
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/8bfd155c-73a1-49db-bc62-ac917c9f68a9_rw_600.jpg?h=0989762c4261a57bd17f546db7e5c4f4)
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/80c95c2f-e0f5-4aad-bcd0-609fdcc75ca9_rw_1200.png?h=879a16b55644edc36ebd040df07ce61f)
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/d333b80a-8eee-4c76-b93c-c8cad468fb75_rw_1920.jpg?h=132ff4e463109c8b8af64329c8daf3ae)