It's tough to sell foreign beaches to a Brazilian audience: we've got plenty at home to choose from, and they are easier to get to and much cheaper as well. So we positioned Aruba as a remote paradise, away from the hustle and bustle of familiar daily life. Aruba is where you escape to when you want to press pause and get in touch with a different part of yourself. These posters try to evoke the feeling.
Copywriter and Art Director and CD