![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/e40a75ba-8eb3-442d-ba6e-1e718c46bb4d_rw_3840.jpg?h=47dfcca23daa61b59af961319d786bbe)
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/a0eaa82c-4430-484d-a343-6ad34057fc58_rw_3840.jpg?h=fe716fe245b686b371f15cc3856488e6)
![](https://cdn.myportfolio.com/1b3776a5f3f798ffc44b0f7753e344d1/ca8dbbcd-ee1b-4f1f-8cf9-c8138fd438cd_rw_3840.jpg?h=16dacd3022e168f813a11c3b9fd17717)
It's tough to sell foreign beaches to a Brazilian audience: we've got plenty at home to choose from, and they are easier to get to and much cheaper as well. So we positioned Aruba as a remote paradise, away from the hustle and bustle of familiar daily life. Aruba is where you escape to when you want to press pause and get in touch with a different part of yourself. These posters try to evoke the feeling.