It doesn't get much bigger than this, the iconic Coca-Cola can design.
Introducing: the Hug can.
The 2024 Olympic edition of the Coke can took the brand message onto the product itself: It's magic when the world comes together.
The various pairs of hugs were illustrated by a diverse group of French artists, with many possible design combinations across the range of Coke and Coke Zero.
500 million cans were produced — and we could see our design being literally embraced by everyone from around the world during those very special Parisian weeks.
