It doesn't get much bigger than this: the iconic Coca-Cola can design.
Introducing the Hug Can.
The 2024 Olympic edition of the Coke can took the sponsorship message onto the product itself: Embrace difference.
A diverse group of French artists illustrated various pairs of hugs, resulting in multiple unique design combinations across styles and the Coke range of products.
500 million cans were produced — and we could see our design being literally embraced by everyone from around the world during those very special Parisian weeks.
The Coke Hug Cans became a sought-after item, with some being sold on eBay for 590% to 8053% above their original price.
Design ECD Dave Towers and Ogilvy One ECD Angus George checking production in France
