This was a labour of love. Our ambition was to make the first Persil/OMO demo film people would actually like to watch. We invented a technique that had never been seen before, while showcasing the power of stain removal in the process. The good people at Aardman never washed so many school shirts in their life. And what started as a little demo film ended up being launched in hundreds of cinemas across the UK.
If you want to see how it was all done, please check the making of film below.
We also created a complete typeface to use in the titles and credits of the film. To make it, we used the same kind of stains that were employed in the film itself. Below you can see what our design team went through to get it just right.