It’s powerful when our work contributes to shaping society and the country we live in. My Life My Say is a youth organisation dedicated to inspiring young Brits to engage with politics. This influencer campaign builds on a key insight: young people already actively vote.
Behavioural science helped us arrive at a strong motivation and the most effective group to deliver the message.
Measurement showed the impact was unmistakable: during and after the campaign, voter registration surged specifically among our target audience (ages 18–24), who went on to vote in record numbers.
