Sex in later life is literally life's last taboo. While society chooses to ignore it, the over 65s need to feel it's OK to have an active sex life. This campaign clearly touched a raw nerve and resonated the world over. The campaign prompted stories about the subject (and was featured in them) in The Guardian, VOGUE, The Observer, The New York Times, Fantástico TV Show, Revista Veja and many other titles around the world. As well as winning the hearts and minds of all ages, it also won 6 Pencils at The One Show, 2 Pencils at the D&AD and 2 Cannes Lions.
ECD: Jules Chalkley
CDs: Nicola Wood and Andy Forrest