Maison Perrier created a range of alcohol free cocktails. We decided to flip the narrative: going sober is a choice that leaves none of the charm and allure behind. At the very start of 2025, we launched Sober Chic — a long standing global platform for Maison Perrier that lasts way longer than the month of January.
Nielsen IO ranked Sober Chic as the best product launch of 2024/25, and the whole range was available in 81% of French hypermarkets soon after launching.
